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S es 's

 

While I don't believe the accuracy of the preceding sign, it is featured here as an example of how not to form a plural.

Plural:   One tree. Two trees.

Possessive:  The branch of the tree.  The tree's branch.

Another such sign is at the other end of their carpark and the apostrophe has been removed post-production, along with the quote marks.

 

 

There are technically a few syntactical errors in this triptych, but the one I am focussing on is the apostrophe in Arch's, which ought to be Arches.

Oh, all right then... the others are the spelling of Artificial; and the capitalisation of common nouns (more in another post).

 

 

Last but not least for this set is sandwiches.  (Yes, they also capitalise common nouns; and ice cream as two words is standard.)

 

Syntax Schmintax is an attempt to document, and make myself more aware of, the grammatical errors being made in advertising and marketing by organisations who in the main employ professional sign-writers and printers.  It is by no means an authoritative reference, and is only my personal opinion.  Feel free to chime in and comment, especially if you are one who has an English honours degree (which I don't)!